A collective of operators.
Built by people who've done the work.
CloudFin Labs was set up by a team of finance professionals who came together from the Big 4, private equity firms, and venture-backed startups across the US and UK. With operators in New York, San Francisco, London, and Dallas, we're deliberately not a personality-led firm — what matters is the quality of the work and the depth of the bench behind it.
Big 4
Audit, transaction services and advisory alumni from Deloitte, PwC, EY and KPMG — the technical rigour behind every close, audit and diligence.
Private Equity
Operators from PE-backed portfolios who've lived through value creation plans, quarterly board packs and exit readiness.
Startups
Former founding CFOs and VP Finance leaders from venture-backed SaaS, fintech and consumer companies — seed through Series C.
A gap the market wasn't filling.
Founders need senior finance early, but can't justify a full-time CFO at $400k. The fractional market is full of generalists who've never operated.
So a group of us — coming out of audit practices, PE-backed finance functions, and operating roles inside venture-backed companies — came together to build something different. A partnership structure, a shared bench, one quality bar across the US and the UK.
Today CloudFin Labs is the finance function behind SaaS companies, fintechs, marketplaces, and consumer brands, from seed-stage in Dallas to Series C in Shoreditch.
Operators, not auditors
Every senior at Cloudfin has been a CFO or VP Finance inside a venture-backed company. We've made the calls; we don't just audit them.
One team, two markets
Our US and UK teams share systems, models, and standards. You get one quality bar wherever you operate.
Fast, then right
We deliver something useful in week one. Then we make it durable. Boards don't wait, neither do we.
Quietly excellent
No theatrics, no frameworks for their own sake. Clean numbers, clear reasoning, useful recommendations.
Common questions from US and UK founders.
What does a fractional CFO from CloudFin Labs do?
We run the finance function end-to-end: forecasting, board reporting, fundraising support, KPI design, and month-end close. You get a senior operator backed by a full bench across the US and UK.
Do you work with both US and UK startups?
Yes. We have teams in New York, San Francisco, London, and Dallas, and we regularly support founders raising or operating across both markets — including UK companies expanding into the US and US companies setting up a UK entity.
What stage of company do you work with?
Seed through Series C, primarily venture-backed SaaS, fintech, marketplaces, and consumer brands. We also support PE-backed portfolio companies on value creation and exit readiness.
How is this different from hiring a full-time CFO?
You get senior CFO-level judgement without the $400k+ all-in cost, plus a bench of analysts, controllers, and FP&A specialists who plug in as needed. Scale up or down as the business changes.
How quickly can you get started?
We aim to deliver something useful in the first week — typically a 13-week cash forecast, a board pack template, or a clean month-end close — and build durability from there.
Do you handle US GAAP and UK FRS reporting?
Yes. Our Big 4 alumni cover US GAAP, UK FRS 102, and IFRS, plus the practicalities of operating across both jurisdictions — sales tax, VAT, R&D credits, and transfer pricing.