Field notes from the CFO seat.
What US investors actually want from a UK Series A model
ARR cohorts, NRR, magic number, and the metrics that get lost in translation when you cross the Atlantic.
The R&D credit playbook for UK ↔ US companies
Claim HMRC R&D in the UK, file Section 174 cleanly in the US, and stop leaving money on the table.
Your first US hire as a UK startup: PEO, EOR, or entity?
A decision tree for under-25-headcount UK companies hiring in the United States.
Why fractional CFOs win at Series A and lose at Series C
When to keep your fractional team, when to upgrade, and how to hand off without breaking the close.
FX hedging without a treasurer
Practical multi-currency treasury for companies that can't justify a full-time hire, yet.
Quality of Earnings, demystified
What a QoE report really looks for, and the five things to clean up before you start a process.
The 13-week cash forecast every founder should build first
A practical 13-week cash flow forecast template for early-stage SaaS, fintech, and consumer startups in the US and UK.
The SaaS metrics dictionary: how UK and US investors define ARR, NRR, and CAC differently
A side-by-side reference for SaaS founders: how London VCs and US growth investors actually calculate ARR, NRR, GRR, CAC payback, and Rule of 40.
The Delaware C-corp flip for UK startups: when, how, and what it costs
A founder's guide to flipping a UK Ltd into a Delaware C-corp parent — timing, tax, EMI options, and the mistakes that destroy value.
The monthly board pack template that VCs actually read
A one-hour-to-build, fifteen-minute-to-read board pack format for venture-backed founders — designed by operators who sit on both sides of the table.